Because You Should Wake Up *Amazing* Every Day
Kiwi Sleep (formerly SleepOvation) is an elevated mattress and sleep product company with options for the whole family.
Utilizing innovative technology to create an ultra-breathable product, the Kiwi Sleep mattresses and pillows are designed to enable comfortable, safe, and pain-free sleep for both babies and adults. We know that parents want the best and safest mattress for their children. We know that most adults sleep with some form of discomfort or pain. Our mattresses are made with an independent support system that combines lumbar and pressure point support.
Each mattress is designed with ultimate breathability and hypoallergenic materials. Your Kiwi Sleep mattress works to support your body at every point while you and your baby or toddler sleep. So you can wake up feeling amazing.
The Kiwi Sleep VISION
We are passionate about elevating your sleep and improving the health and well-being of your family. With products that focus on research-based innovation, breathability, and allergy relief, uncover healthier sleep and happier mornings – for the whole family.
The Kiwi Sleep MISSION
At Kiwi Sleep, our mission is to provide you and your family with innovative sleep products, including mattresses and pillows to give you the best night’s rest you’ve ever had.
The Best Dreams Start Here.
Meet the Kiwi Founders & Team
Family-founded, owned, and operated, Kiwi Sleep isn’t just your average mattress company. It all started when Richard Codos, a veteran inventor and engineer in the sleep industry, set out to create a mattress and company that would disrupt the status quo, and actually help to solve chronic sleep issues, back pain, and foster overall sleep wellness
Richard Codos
Co-Founder, CEO, and Board Member
Richard Codos is a seasoned entrepreneur and innovator with a robust track record in pioneering technologies and leading companies to commercial success. As the Co-Founder, CEO, and Board Member of Kiwi Sleep — formerly SleepOvation. Richard has been instrumental in steering the company's strategic direction and growth. Under his leadership, SleepOvation has experienced exponential growth, expanding its product line and market reach. Before launching Kiwi Sleep, he served as President of Leggett & Platt Digital Technologies from 1997 to 2008, where he founded and led a division dedicated to developing new product lines and enterprises, significantly contributing to over $1 billion in mattress sales through his patented 'Multi Rate Coil Spring.'
Earlier in his career, Richard founded Pathe Technologies, which he took public in the late 1980s. During his tenure, he developed vital technologies for NASA’s ACT Civil Transport Project, the largest civil aviation project of its time. His entrepreneurial journey began after he left Cornell University’s mechanical engineering program to establish RNC Creations, Inc. This venture launched the cult classic 'Pickled People,' a line of novelty items that quickly turned into a cultural phenomenon, selling millions of units and generating substantial revenue while providing employment for 75 people. Richard later completed his BA in Economics at Montclair State University, further enriching his expertise in business and technology development. In his free time, Richard can be found on the golf course or spending time with his family and grandchildren.
Martin Lacoff
Co-Founder and Chief Strategy Officer, Board Member
Martin Lacoff, fondly known as Marty, is a distinguished entrepreneur with over 45 years of experience. His professional journey across the securities, real estate, and natural resources sectors is a testament to his vast knowledge and capabilities. Marty's experience includes his role as Vice-Chairman and Co-Founder of Walker Energy Partners, one of the first publicly traded Master Limited Partnerships (MLP), which he successfully took public. He also founded and served as Chairman and General Securities Principal of LaClare Securities, Inc., a NASD broker-dealer, and is now the co-founder and Chief Strategy Officer at Kiwi Sleep.
Marty's board memberships are a testament to his extensive and influential network. He has held past Director roles at Fortune Natural Resources Corporation, once listed on the American Stock Exchange. Currently, he serves on the board of Belpointe PREP, LLC (NYSE: OZ) and the Lion’s Foundation of Greenwich, a charity aiding the blind and visually impaired. This showcases his commitment to both business and philanthropy, inspiring us all with his values.
Since 2012, Marty has also contributed his expertise to the Belpointe Multifamily Development Fund I, LP, guiding real estate investment strategies. He holds an engineering degree from Rensselaer Polytechnic Institute and an MBA in Finance from the Simon Business School at the University of Rochester. Marty was chosen for his deep understanding of investment dynamics and a keen insight into operational challenges and opportunities, making him a pivotal figure in strategic decision-making processes. When he's not at the office, Marty can be found traveling in Europe with his wife or spending time at home with his family and grandchildren.
Larry
Digital Marketing Manager
In his role as Digital Marketing Manager at Kiwi Sleep, Larry serves as the driving force behind the creation of inspiring media and marketing content. With over a decade of dynamic experience in media production, Larry has been an integral part of the Kiwi Sleep team, bringing creative vision and passion to every project.
Larry's journey in media production began in film and television, where he quickly made his mark through innovative storytelling and strategic thinking. At Kiwi Sleep, he has spearheaded translating the company's vision into compelling narratives that resonate with audiences.
Beyond his professional endeavors, Larry, a proud Seton Hall Pirate, finds joy and inspiration in a variety of hobbies. An avid adventurer, he can often be found exploring the open road on his motorcycle or tackling the terrain on his mountain bike. His passion for adventure fuels his creativity. Larry also enjoys both watching and playing basketball, and he's always up for lively discussions about the latest shows and movies.
Anna
Customer Service Representative
With over a decade of experience in customer relations, Anna brings a wealth of expertise and a passion for excellence to the team at Kiwi Sleep. For the past two years, Anna has served as a dedicated Customer Service Representative, embodying the company's commitment to exceptional service and customer satisfaction.
Anna is a proud alumna of Drew University, where she honed her skills in communication and problem-solving. Outside of the office, Anna channels her creativity into the world of visual arts. As a talented painter, she has showcased her artwork in esteemed galleries across New Jersey and New York, adding depth and perspective to her creative endeavors.
Beyond their professional and artistic pursuits, Anna finds joy and inspiration in the world of aerial and circus arts, hiking and the outdoors. Her adventurous spirit and commitment to self-expression fuels her love for these captivating disciplines, reflecting her innate creativity and determination.
Shishir
Advertising & Technology Manager
With years of experience in Digital Advertising and technology, Shishir has had the privilege of working at both large corporations and small startups. He specializes in driving sales through digital channels and leveraging technology to optimize marketing strategies.
At Kiwi Sleep, Shishir runs advertisements on digital channels to spread the word about how Kiwi Sleep is superior to other mattress products. He also monitors website traffic numbers to ensure that the advertisements reach the right audience.
Additionally, Shishir handles affiliates and other collaborators who enjoy promoting the brand. Before joining Kiwi Sleep, he contributed to the growth of several startups, using his skills to enhance their digital sales performance.
As an ex-startup entrepreneur, he brings a unique perspective to his work, blending innovation with practicality. He is an alumnus of Harvard Business School and Ohio State University, where he honed his business acumen and strategic thinking abilities.
Our Technology
The Perfect Mattress for Every Body
You and your family spend seven hours or more a night sleeping. Have you checked the quality of your mattress lately? Don’t you think that you deserve a mattress that has been meticulously designed to provide you and your family with the highest quality mattress designed for healthier sleep?
Learn more about the technology and design behind the Kiwi Baby Mattress, Kids' Mattress, Adult Mattress, and Pillow.
Catch the latest from the blog
Testimonials
We originally started out with the lullaby earth mattress and it was awful! Our baby is such a light sleeper and tosses and turns all night. We say she’s a whale slapping her tail down all night and rolling from side to side. I couldn’t stand how noisy and crinkly all the mattresses were. I wanted the most comfortable and quietest crib mattress well still being 100% breathable and safe. I finally came across this one and though it is the most expensive baby mattress on the market (the lullaby earth with waterproof mattress protector is only $50 less…) it is far superior than all of them. It is waterproof, soft, cozy, comfortable and most importantly FDA approved, 100% breathable, my baby at 3 months could roll over on her stomach and push herself up so the firmness is just right without feeling like a brick. If you’re a first-time parent just know that the crib mattress matters especially when every second of sleep counts.
I like the Kiwi Sleep pillow. I have been using it for 2 weeks now and have not had neck pain. I am still occasionally restless, but I my head and neck remain comfortable. Will recommend this pillow to others.
We realized a couple weeks in that our newborn was a difficult sleeper. He didn’t suffer from colic or any other related issue but anytime he was put down he screamed. Bedtime routines didn’t work, swaddling didn’t work, we did all the things, nothing kept him sleeping for longer than 2 hours at a time, unless it was on me. This went on for 5 months. NOT an exaggeration.
When it came time to transition him from the bassinet to a crib I did as much research as possible. I read ever review and test study I could get my hands on. I landed on Kiwi Sleep and I’m so glad I did. Our sons first night in his crib he pulled two 5 hour stretches back to back. With one wake up for a change and some nursing. We were stunned.
Kiwi Sleep completely won us over, everything from customer service to product quality has been top tier. From the bottom of my heart, thank you Kiwi Sleep for bringing this product into our lives.
I had forgotten what it was like to be so comfortable in bed that I just want to keep going back to sleep in the morning. With my old mattress when I’d wake up I’d just get up because my hood hurt and my back felt stiff. Now after a month on my Kiwi Sleep my hips don’t hurt, my back feels normal, and I don’t think I move at all during the night to reposition. It’s amazing. As far as movement, you can’t feel if someone else is moving in the bed. There is zero transfer. I am so pleased with this purchase I wish I needed another mattress in my home because I wouldn’t hesitate for a second buying another.
Safety in Crib Mattress is a big deal for me and my daughter allowed me to research choices for our first grad son. I chose Kiwi Sleep for several reasons. 1. Made in the USA with a GreenGuard Certification 2. It's breathability 3. Potential to eliminate the possibility of plagiocephaly. Out of packaging it moved to form quickly and no weird smells. The safety value is worth the cost.
I’m sleeping better and wake up without major back pain. I’ve been using full memory foam mattresses but I’m a little too heavy and they hurt my back. Regular mattresses lacked the proper support. This hybrid mattress hits the spot! Lower back pain is finally subsiding.
I can't even count the number of pillows I have purchased in the last 20 years - so many, trying desperately to find one that worked, that didn't give me a neck ache (or worse, a headache) in the morning. I saw this pillow mentioned somewhere & figured I had to take a chance because of their guarantee. I LOVE it!!! I've been sleeping with for at least 3 years & I still love it.
We went to a name brand furniture store and had a “sleep specialist” evaluate our needs, and the mattress turned out to be absolutely horrible. Although we’ve only had the Kiwi Sleep King mattress for a month, we have noticed an incredible improvement! We absolutely love our 700 tiny mattresses (more tiny mattresses with the king!), and of course the Sweet Air Channels (thanks Cara)!
I've been a side sleeper my entire life. Recently none of the pillows I've purchased in the past year helped with my shoulder pain. Within a few days of using Kiwi Sleep pillow, my shoulder pain is almost gone. :-) I think I finally found my pillow!
I love memory foam mattresses but could never tolerate them because I get hot. I took a chance on this because of the difference with the air channels and return policy. I’m so happy I did because I love this mattress. I’m so comfortable, not hot and my skeptical husband loves it too. For me it’s definitely worth the price.
We purchased a Kiwi Sleep for our guest bedroom - I slept on it for several weeks due to ongoing back/sciatica issues - it was great and helped relieve a great deal of the pain- very supportive and I actually prefer this mattress over my own TempurPedic Breeze. We also purchased one for our son who was having back and neck issues and he reports that his back feels like he being "hugged.”
As a nurse, I am familiar with Roho mattresses and cushions used in rehab, hospital beds to prevent pressure issues and in wheelchairs. Delighted to discover these mattresses and will buy another for my use at my son and daughter-in-law’s out of town guest room!
We have just completed our 30-night trial with the bed, and I'm pleased to report that I have enjoyed uninterrupted sleep throughout this period. The setup process is remarkably straightforward: simply place the bed on the platform frame, open the package, and allow the bed to expand. It is remarkably easy to maneuver, and the ability to neatly tuck the covers under the bed adds to its convenience.
One of the standout features for me is how the mattress molds to the contours of my body. As a side and back sleeper, I appreciate how it provides support to my pressure points, offering a comfortable and snug experience. Unlike previous beds, I no longer feel disturbances when my spouse moves in and out of bed, and we haven't experienced any sagging issues common in other beds accommodating two people.
One of our twin babies has a bit of a flat side on his head. It’s benign and when I read that this mattress can alleviate the pressure on baby’s preferred side, we decided to get it. It is pretty soft yet safe. No more getting up at weird hours to turn their head. Time will tell if his head shape will improve, but so far this mattress is making optimistic. We also greatly appreciate that the mattress cover is pretty thick and beige. It definitely will not stain easily.
I’ve tried quite a few pillows but nothing worked until Kiwi Sleep. It was perfect right out if the box. Soft enough to feel comfy and cozy but supportive enough that my neck relaxes and allows me to get a good nights sleep. I have fibromyalgia and chronic stiff neck and this is a godsend!! I’m planning on getting the mattress soon too.
I have used a cervical pillow for years and recently decided to try this Kiwi Sleep pillow. I love it. The pillow supports my neck and keeps it in alignment allowing me to wake without a stiff neck or headache.
Bought this for my grandchild's new nursery. (Baby not here just yet). The cover is soft and the mattress is an excellent quality. It appears like it will be much more comfortable than the average crib mattress. My daughter tested the "breathability " of the mattress by pressing her face into the mattress for a minute. States she could breathe with no problems. This is very important to us since we recently had a SIDS death in the family while co-sleeping with a parent. Hopefully, this mattress will add a layer of protection for this child and give us peace of mind!
I used to wake up to a stiff shoulder and neck every morning. Now that I have the mattress, as well as the matching pillows, not only can I sleep through the entire night without tossing and turning, but no more stiffness! I'd definitely recommend getting both the mattress and pillow. Also, my cat very much approves of the mattress as well.